Privacy Policy

LK Sport (M) Sdn Bhd (“LK Sport”, “we” or “us”) understands that security and privacy are important issues for users of our services available at www.lksport.com.my (the “Site”). The following Privacy Policy (the “Policy”) describes how we collect, use and share the information that we gather about the users of our Site.

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By using our Site, you consent to our collection, use and disclosure of your information, including Personal Information (defined below), as described in this Policy. Your use of our Site is subject to this Policy and our User Agreement. This Policy may change from time to time (see Changes to this Policy). Your continued use of our Site after we make changes is deemed to be acceptance of those changes, so please check this Policy periodically for updates.

Information we collect

We may collect information directly from you, automatically through your use of our Site, and from third parties. We may combine all of information we collect about you from these various sources.

• Information we collect directly from you. Depending on how you use our Site, you may provide us with certain information that can identify you as an individual, such as your name, email address, phone number and shipping or billing address (collectively, “Personal Information”). We will also collect any other information that you choose to provide to us through our Site (e.g., contents of messages you send to us through our Site).
• Content that you provide. You may upload comments, reviews, graphics, photos or other materials to the Site (“Content”). If you post Content on our Site, the Content (e.g., t-shirt designs or photos submitted as part of a contest), as well as other information (e.g., user name or profile picture), may be available to all visitors to our Site, and we cannot prevent such Content or information from being used in a manner that may violate this Policy, our User Agreement, the law, or your personal privacy.
• Information we collect about you from third parties. We may collect information about you from third parties. For example, we may collect demographics information from public sources and from third-party data and analytics companies. In addition, we may collect information about you from other LK Sport users (e.g., if one user ships a package to another user).
• Information we collect automatically through your use of our Site. We may automatically collect information about your use of our Site and your orders, including but not limited to your Internet protocol (“IP”) address; the type of web browser you are using; the website that led you to our Site; the website you visit after leaving our Site; the pages you view on our Site; the dates and times you access our Site; and information about any orders you place, such as your order identification number, items ordered and the cost of your order.

How we use your information

LK Sport may use your information, including Personal Information and/or Content, for the following purposes:

• Providing our services. To facilitate your orders and administer your account; to respond to your questions or requests; to provide you with news or other information we think may interest you; to communicate with you about your account, orders or use of our Site or for other informational purposes; to improve our services; and for other account or customer support-related purposes. Please note that we use your email address to save and identify your products designs on our Site, and so please be aware that your designs can be viewed on the Site by anyone who enters your email address.
• Marketing and advertising. To provide you with special offers, product information and other marketing or promotional communications from LK Sport or from other third parties. We may provide marketing or advertising to you in a variety of ways, including through our Site, via email or on other third-party websites (e.g., using Google Customer Match or Facebook Ads). See our Online advertising and Your choices sections below for more information.
• Research and analytics. To analyze how customers use our Site, services and products; to analyze how customers interact with marketing or other communications we send to them; and for other research, analytical and statistical purposes. This research may include creating profiles to help us analyze or predict your personal preferences or interests for marketing purposes.
• Protecting rights and interests. To investigate, protect or defend the rights, safety or property of LK Sport, our customers or the public; to investigate or enforce perceived violations of our User Agreement or this Policy; as evidence in litigation in which we are involved; and for fraud protection and credit risk reduction purposes.

How we share your information

LK Sport may share your information, including Personal Information and/or Content, with the following types of third parties:

• Service providers. LK Sport may share your information with third-party service providers, vendors, agents, contractors or others who perform functions on our behalf. For example, we may use service providers to process your orders, deliver packages or send mail. We will obtain consent for such sharing with service providers where legally required. We enter into written agreements with these third-party service providers requiring them to provide the same level of protection for your Personal Information as provided under this Policy and limiting their use of your Personal Information to the specified services provided on our behalf.
• Corporate affiliates. LK Sport may share your information with any current or future parent company, affiliate or subsidiary.
• Other unaffiliated third parties. Subject to applicable laws, LK Sport may share your information directly with third parties, including so they may send you marketing offers directly. The information that we share with such third parties may include, without limitation, your email address, billing address, shipping address and order information (e.g., total price).

LK Sport may also share your information, including Personal Information and/or Content, in the following contexts:

• Protecting rights and interests. LK Sport may share your information with law enforcement agencies and others as we deem appropriate to investigate, protect or defend the rights, safety or property of LK Sport, our customers or the public; to investigate or enforce perceived violations of our User Agreement or this Policy; as evidence in litigation in which we are involved; and for fraud protection and credit risk reduction purposes.
• Sale or acquisition of assets. LK Sport may share your information if we become involved in a transaction involving the sale of our assets, such as a merger or acquisition, if we are transferred to another company, in the event of a bankruptcy, or as part of any other business transfer. If the surviving entity in such a transaction is not LK Sport, the surviving entity may use your information pursuant to its own privacy policies, which may be different from this Policy.
• Legal compliance. LK Sport may share your information to comply with laws, regulations, legal process (e.g., a warrant or subpoena) or guidance; and to respond to governmental requests (e.g., requests from a regulator).
• Aggregate or anonymous information. LK Sport may share anonymized or aggregated information about LK Sport users to third parties without restriction. For example, we may share anonymized or aggregated information to inform a third party’s decision on whether to place advertisements on our Site or on other websites. These companies may use such information about your visits to the Site and other websites to provide advertisements on the Site and other websites.

Cookies and other tracking mechanisms

We may automatically collect information about you through the use of common information-gathering tools, as well as new tracking technologies that develop as technology evolves. The tools that we or our service providers may use to track you include the following:

• Cookies. A cookie is a small string of text that a website can send to your browser to help the website remember and customize your visit. For example, we use cookies to help us to tailor our Site to you, remember your orders, keep you logged into your account, and compile statistics about Site usage. With most Internet browsers or other software, you can erase cookies from your computer hard drive, block or disable cookies or receive a warning before a cookie is stored. Please refer to your browser instructions to learn more about these functions. If you reject cookies, functionality of the Site may be limited, and you may not be able to take advantage of many of the Site’s features.
• Web beacons/clear GIFs. Clear graphics interchange format images (“GIFs”) are tiny graphics with a unique identifier, similar in function to cookies, that are embedded invisibly on web pages or in emails. We or our service providers may use clear GIFs (also known as web beacons, web bugs or pixel tags) in connection with our Site to track the activities of visitors to our Site, help us manage content and compile statistics about usage of our Site. We or our service providers may also use clear GIFs in emails to our users, to help us track email response rates, identify when our emails are viewed and track whether our emails are forwarded.
• LSOs. We may also use local storage objects (“LSOs”) to store your Site preferences and to personalize your visit. LSOs are different from browser cookies because of the amount and type of data stored. Typically, you cannot control, delete or disable the acceptance of LSOs through your web browser. For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, please click here. We may use applications, servers and other technology provided by third-party companies, such as Google Analytics, to help us improve our Site, performance and user experiences. These entities may use cookies and information-gathering tools, such as web beacons or LSOs, to perform their services.

Online advertising

We use third-party marketing or advertising companies (e.g., Google Customer Match) to serve advertisements on our Site and on third-party websites or other media (e.g., social networking platforms). This enables these third parties to target advertisements to you for products and services in which you might be interested. These advertisements may be targeted based on the pages you view on our Site or on third-party websites, as well as other information that they may have about you. These third parties may use cookies, JavaScript, web beacons (including clear GIFs), LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. We may provide these third-party advertisers with information, including Personal Information, about you, as permitted under our agreements with such third parties.

Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or advertisements to you, but it does not mean you will no longer receive any advertising through our Site or on other websites. Please note that even if you opt out, you may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on the DAA’s website at www.aboutads.info or the NAI’s website at www.networkadvertising.org. The service providers we use for online advertising may change.

Security

We have implemented technical and organizational measures, appropriate to the risk, to protect your information against accidental or unlawful destruction, loss or alteration and unauthorized disclosure or access. For example, we limit internal access to our servers and have physical, electronic, and administrative safeguards in place that are designed to protect your information. However, the transmission of information via the Internet is not completely secure, and we cannot guarantee the security of information transmitted through our Site. We cannot ensure or warrant the security of any such information, and you provide such information at your own risk.

You can also take steps to help protect your information. For example, if you have an account with us, you should take steps to protect against unauthorized access to your account by, among other things, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private.

Data Retention

We retain your Personal Information, if provided by you through our Site, for as long as your inquiry is active (as determined by us) and for a reasonable time thereafter, or if applicable, for as long as you remain on our marketing list. We also may retain your Personal Information for a longer period of time on the basis of our legitimate interests in providing our Services to you or as necessary to comply with our tax and legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your Personal Information, we may continue to retain and use aggregated or anonymous data previously collected so that it can no longer be used for personal identification and/or anonymize or aggregate your Personal Information. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.

Changes to this Policy

This Policy was last updated as of the “Last Modified” date above. LK Sport may modify this Policy at any time and will post any updates to our Site. We therefore encourage you to review this page frequently for any changes.

Contacting LK Sport

If you have any questions or comments about this Policy, or to exercise your rights under this Policy, please contact us using the information below.

LK Sport (M) Sdn. Bhd. (1093807-M)
No. 107G, Jalan Puteri 5/7,
Bandar Puteri, 47100 Puchong,
Selangor Darul Ehsan, Malaysia.